Knowledge Center

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The lessons, downloads, and lectures on this page are available to all seeking a deeper understanding of our values and business strategies.

Hedonic Adaptation, & Helping Ourselves

What the "How of Happiness" has to offer us.

Verinder Syal

Feb 26, 2021 11:12am

The Truth About Trade-Offs

Key points about the practice of Essentialism, and why doing less can lead to greater success.

Verinder Syal

Jan 21, 2021 01:42am

Art of Selling: Part I

Good marketing, it has been said, can make selling obsolete...

Verinder Syal

Jun 19, 2017 09:07am

Abdication of Responsibility

Our 2nd Newsletter focuses on what Leaders don't do, why, and what they should be doing. Happy Ho...

Verinder Syal

Dec 23, 2020 02:50am

Ethics & You

Ethics is more than a buzzword, or prerequisite for college majors. It is a standard of living an...

Verinder Syal

Dec 10, 2020 07:24pm

An Entrepreneurial Mindset

An international presentation concerning the universal Principles of Entrepreneurship.

Verinder Syal

Dec 08, 2020 11:18pm

Leadership

Less is More

The Pareto principle (also known as the 80-20 rule) states that, for many events, roughly 80% of ...

Verinder Syal

Sep 28, 2020 12:19pm

Give & Take

Giver. Taker. Matcher. I first came across these terms in Adam Grant's Give & Take several years ...

Verinder Syal

Aug 25, 2020 03:00am

Leadership & Life

This article is adapted from a talk I give in our final Leadership class. I believe the ideas app...

Verinder Syal

Aug 11, 2020 07:50pm

People Are More Important Than Ideas

I have been struck by how important it is to have the right people in the organization...

Verinder Syal

May 31, 2016 10:16am

A Circuit Breaker

Will your team break down at some point? You can bet on it. Some tools for those not so fun but c...

Verinder Syal

May 03, 2016 07:35am

What Do Good Teams Look Like?

Developing Good Teams: It starts with listening...

Verinder Syal

May 01, 2016 02:30pm

Entrepreneurship

Ethics & You

Ethics is more than a buzzword, or prerequisite for college majors. It is a standard of living an...

Verinder Syal

Dec 10, 2020 07:24pm

An Entrepreneurial Mindset

An international presentation concerning the universal Principles of Entrepreneurship.

Verinder Syal

Dec 08, 2020 11:18pm

It All Starts With the Mindset!

Ideas are all around us. Often they are within us, but we do not see them. How then do we develop...

Verinder Syal

Feb 03, 2016 12:33pm

Entrepreneurship is Everywhere!

Entrepreneurship is everywhere. All we have to do is look around us.

Verinder Syal

Jan 27, 2016 06:28am

Getting Things Done is Hard

Dreaming is fun. Talking is easy. However, getting things done is really hard.

Verinder Syal

Jun 03, 2016 09:17am

Dysfunctional Teams Are The Norm

You need a team that can together put together all the pieces of the puzzle... But Dysfunction ru...

Verinder Syal

Apr 15, 2016 10:33am

Business

Art of Selling: Part I

Good marketing, it has been said, can make selling obsolete...

Verinder Syal

Jun 19, 2017 09:07am

Abdication of Responsibility

Our 2nd Newsletter focuses on what Leaders don't do, why, and what they should be doing. Happy Ho...

Verinder Syal

Dec 23, 2020 02:50am

Art of Selling: Part II

An important recap about the difference between: Transactional Selling vs Relational Selling.

Verinder Syal

Jun 27, 2017 08:43am

Promotional Plan

It's time to turn your attention to how you will communicate with your customers. Promotion embod...

Verinder Syal

Jun 19, 2017 09:04am

Pricing

How should you price your product or service?

Verinder Syal

Jun 05, 2017 09:21am

Brand

A product is generic - carrots, computers, phones. A brand gives the product an identity, a perso...

Verinder Syal

Jun 02, 2017 05:46pm

Life & Education

The Truth About Trade-Offs

Key points about the practice of Essentialism, and why doing less can lead to greater success.

Verinder Syal

Jan 21, 2021 01:42am

Relationships

I was rummaging through old articles I had written and came across John Maxwell's "Winning the Pe...

Verinder Syal

Sep 05, 2020 04:45am

A New Journey

A 17 year journey came to an end recently as I wrapped up my two final classes at Northwestern Un...

Verinder Syal

Jul 28, 2020 03:44pm

Plan B- Need To Pivot

Harvard Professor, Amar Bhide, explains that 93% of successful companies had to pivot to alter th...

Verinder Syal

Nov 11, 2016 03:33pm

Finding Meaning

"What should I do, how should I live, and whom should I become?" are questions that we all ask ou...

Verinder Syal

Mar 18, 2016 03:17pm

What are your Top Five Skills?

If I were to ask you what are your top skills, would you be able to tell me?

Verinder Syal

Mar 15, 2016 06:48am