The entrepreneurial revolution is in full swing and many of your friends have started new businesses successfully. You wonder if you have what it takes. Yes, entrepreneurship requires passion, discipline, hard work, creativity, and resilience, but it is ultimately a process. Discover The Entrepreneur Within, based on Verinder Syal’s award-winning classes at Northwestern University, will demystify this process. He has created a step-by-step guide that gives you the tools to launch your business.
“It's said that some learn by doing, others by reading, but Professor Syal has done both to an uncommon degree... in this book he has synthesized a lifetime of experience into a highly readable book that I wish someone had given to me 40 years ago. Whether starting a business or starting in business, this is a book that will make you think about integrity, passion, discipline and teamwork, as well as the nuts and bolts that are essential and common to all successful companies.” - James Steinback, Retired President and Owner, Magnecraft Electric Inc.
“Professor Syal has accomplished the very difficult task of (capturing) the essential ingredient for entrepreneurial success, and that is one’s personal responsibility that arises from “within” for your aspirations, not only in business but in life.…A wonderful narrative … to the collective spirit of human achievement that begins with accepting the responsibility to lead oneself in an ethically, moral and sustainable way.” – Dan Brown, Founder, Logger Head Tools, Professor of Design, Northwestern University.
“Must read for budding entrepreneurs and start ups! His deep understanding of businesses and entrepreneurship comes through in this book as he is able to address each and every question that crosses an entrepreneurs mind especially when at start up phase.…You leave his class a better person with a clear vision for your business and life.” – Muthoni Nduhiu, CEO, Mastermind Africa Alliance, Kenya.
“Verinder artfully shows that anyone who has a vision can develop the skills to become an entrepreneur. Reading his book helped me reconnect to my interest in entrepreneurship and has given me inspiration to pursue my ambitions. It was easy-to- follow, thought-provoking, and full of valuable and practical information. I’m very happy I read it - very worthy use of my time!” - Stephanie Kang, Chicago, Northwestern University Graduate.
“A practical approach through each phase of the entrepreneurial journey, igniting the entrepreneurial possibility within the most skeptical and fearful reader.…Professor Syal is an extraordinarily passionate teacher.…He asks the right questions, unlocking the potential of his students.”* – Charnelle Fortuin, Namdeb Diamond Corporation, Namibia.
CEO, Association of Interim Executives
The definitive book on business launch, in reality three books in one: the essence of entrepreneurship; the mechanics of a business; and, most importantly, how an entrepreneur can live a great life.
Professor and Director, Undergraduate Studies in Economics, Northwestern University
[The book's] writing is fast paced and full of good humor...However, what really makes this book special within the field is the second half where Verinder works students through issues of leadership and ethics that go to the core of creating ventures...I can see why students tell me that it’s so life changing.
Former Director, Farley Center for Entrepreneurship and Innovation, Northwestern University
Verinder recently led our teaching team for a program where we hosted twenty-five entrepreneurs from twenty-three different African countries…they left after six weeks truly transformed.
Former Student and Analytics, Context Media
(He) completely changed my views on what it takes to start a company and what it means to be a leader, and consequently through those insights, changed the course of my life.
CEO, Autism Home Support
If every ambitious millennial implements these concepts, the difference that they make will change the world.
CEO, Mastermind Africa Alliance, Kenya
Must read for budding entrepreneurs and start ups! His deep understanding of businesses and entrepreneurship comes through in this book as he is able to address each and every question that crosses an entrepreneurs mind especially when at start up phase.