Business


Abdication of Responsibility

Our 2nd Newsletter focuses on what Leaders don't do, why, and what they should be doing. Happy Holidays!

Vicki Syal

December 23, 2020

Art of Selling: Part II

An important recap about the difference between: Transactional Selling vs Relational Selling.

Verinder Syal

June 27, 2017

Art of Selling: Part I

Good marketing, it has been said, can make selling obsolete...

Verinder Syal

June 19, 2017

Promotional Plan

It's time to turn your attention to how you will communicate with your customers. Promotion embodies both personal and non-personal interactions. ...

Verinder Syal

June 19, 2017

Pricing

How should you price your product or service?

Verinder Syal

June 05, 2017

Brand

A product is generic - carrots, computers, phones. A brand gives the product an identity, a personality, an emotional connection, or even a call to action.

Verinder Syal

June 02, 2017

Positioning Statement

Developing a positioning statement for your product is as important (well..almost) as developing your product.

Verinder Syal

March 23, 2017

Positioning Your Product/ Service

You have learned that industries can be segmented in many ways. The combination of these attributes creates a bundle of value that positions the product.

Verinder Syal

March 23, 2017

Channels of Distrib. Cost of Complexity

The more hands required in the channel, the greater the costs of distribution become.

Verinder Syal

March 23, 2017

Channels of Distribution

When it is time to determine how you will get your product to your customer and what channels of distribution you will use...

Verinder Syal

March 23, 2017