Vision Execution Tracker
Our Customers Say
Our 2nd Newsletter focuses on what Leaders don't do, why, and what they should be doing. Happy Holidays!
December 23, 2020
An important recap about the difference between: Transactional Selling vs Relational Selling.
June 27, 2017
Good marketing, it has been said, can make selling obsolete...
June 19, 2017
It's time to turn your attention to how you will communicate with your customers. Promotion embodies both personal and non-personal interactions. ...
How should you price your product or service?
June 05, 2017
A product is generic - carrots, computers, phones. A brand gives the product an identity, a personality, an emotional connection, or even a call to action.
June 02, 2017
Developing a positioning statement for your product is as important (well..almost) as developing your product.
March 23, 2017
You have learned that industries can be segmented in many ways. The combination of these attributes creates a bundle of value that positions the product.
The more hands required in the channel, the greater the costs of distribution become.
When it is time to determine how you will get your product to your customer and what channels of distribution you will use...