Business
Abdication of Responsibility
Our 2nd Newsletter focuses on what Leaders don't do, why, and what they should be doing. Happy Ho...
December 23, 2020
Art of Selling: Part II
An important recap about the difference between: Transactional Selling vs Relational Selling.
June 27, 2017
Promotional Plan
It's time to turn your attention to how you will communicate with your customers. Promotion embod...
June 19, 2017
Brand
A product is generic - carrots, computers, phones. A brand gives the product an identity, a perso...
June 02, 2017
Positioning Statement
Developing a positioning statement for your product is as important (well..almost) as developing ...
March 23, 2017
Positioning Your Product/ Service
You have learned that industries can be segmented in many ways. The combination of these attribut...
March 23, 2017
Channels of Distrib. Cost of Complexity
The more hands required in the channel, the greater the costs of distribution become.
March 23, 2017
Channels of Distribution
When it is time to determine how you will get your product to your customer and what channels of ...
March 23, 2017
Beachhead Target
Too many companies try to appeal to a broad base of customers and try to meet a large set of requ...
March 23, 2017
Visualising The Customer
The two pillars of any business are its customers and its people. While having the right people i...
March 23, 2017
Marketing Utility: Disneyland, Nike +
Marketing Utility: (Functional vs Social vs Emotional) Let's talk Disneyland.
March 23, 2017
Ways to Segment Your Business
It is useful to think about several different ways to segment so as to discover new opportunities...
March 23, 2017
Understanding Competition: Research
Researching Key Elements (Industry Size & Growth, Market Segments, Key Competitors & Opportunitie...
March 23, 2017
Competition
To differentiate and position your business you must understand the competitive landscape...
December 27, 2016
Hiring the right product for the "job."
Discussing the concept of a "Product" having a "Job to Do" that provides the customer a service.
December 19, 2016
The Value Proposition
Understanding customers and connecting with them is the essence of marketing.
December 19, 2016
The 3Ps and 3Cs of Marketing
3Ps (Product, Pricing, Promotion) & the 3Cs( Competition, Consumer, Channel) Why you need to unde...
December 19, 2016
Operating Models
Different businesses adopt different business models in terms of strategies of pricing, volume an...
September 08, 2016
Understanding Costs
There are two broad categories of costs: Cost of Goods and Operating Expenses....
September 08, 2016
Generating Revenues
Revenue (or sales) is the money generated by selling a product or service. And there are many way...
July 26, 2016
What's a Business Model?
A business model answers the question: "How will the business make money?" It is also an idea, pr...
July 26, 2016