Business


Abdication of Responsibility

Our 2nd Newsletter focuses on what Leaders don't do, why, and what they should be doing. Happy Ho...

Vicki Syal

December 23, 2020

Art of Selling: Part II

An important recap about the difference between: Transactional Selling vs Relational Selling.

Verinder Syal

June 27, 2017

Art of Selling: Part I

Good marketing, it has been said, can make selling obsolete...

Verinder Syal

June 19, 2017

Promotional Plan

It's time to turn your attention to how you will communicate with your customers. Promotion embod...

Verinder Syal

June 19, 2017

Pricing

How should you price your product or service?

Verinder Syal

June 05, 2017

Brand

A product is generic - carrots, computers, phones. A brand gives the product an identity, a perso...

Verinder Syal

June 02, 2017

Positioning Statement

Developing a positioning statement for your product is as important (well..almost) as developing ...

Verinder Syal

March 23, 2017

Positioning Your Product/ Service

You have learned that industries can be segmented in many ways. The combination of these attribut...

Verinder Syal

March 23, 2017

Channels of Distrib. Cost of Complexity

The more hands required in the channel, the greater the costs of distribution become.

Verinder Syal

March 23, 2017

Channels of Distribution

When it is time to determine how you will get your product to your customer and what channels of ...

Verinder Syal

March 23, 2017

Beachhead Target

Too many companies try to appeal to a broad base of customers and try to meet a large set of requ...

Verinder Syal

March 23, 2017

Visualising The Customer

The two pillars of any business are its customers and its people. While having the right people i...

Verinder Syal

March 23, 2017

Marketing Utility: Disneyland, Nike +

Marketing Utility: (Functional vs Social vs Emotional) Let's talk Disneyland.

Verinder Syal

March 23, 2017

Ways to Segment Your Business

It is useful to think about several different ways to segment so as to discover new opportunities...

Verinder Syal

March 23, 2017

Understanding Competition: Research

Researching Key Elements (Industry Size & Growth, Market Segments, Key Competitors & Opportunitie...

Verinder Syal

March 23, 2017

Competition

To differentiate and position your business you must understand the competitive landscape...

Verinder Syal

December 27, 2016

Hiring the right product for the "job."

Discussing the concept of a "Product" having a "Job to Do" that provides the customer a service.

Verinder Syal

December 19, 2016

The Value Proposition

Understanding customers and connecting with them is the essence of marketing.

Vicki Syal

December 19, 2016

The 3Ps and 3Cs of Marketing

3Ps (Product, Pricing, Promotion) & the 3Cs( Competition, Consumer, Channel) Why you need to unde...

Verinder Syal

December 19, 2016

Introduction To Marketing

Marketing is both Strategy and Tactics...

Verinder Syal

November 17, 2016

Operating Models

Different businesses adopt different business models in terms of strategies of pricing, volume an...

Verinder Syal

September 08, 2016

Understanding Costs

There are two broad categories of costs: Cost of Goods and Operating Expenses....

Verinder Syal

September 08, 2016

Generating Revenues

Revenue (or sales) is the money generated by selling a product or service. And there are many way...

Verinder Syal

July 26, 2016

What's a Business Model?

A business model answers the question: "How will the business make money?" It is also an idea, pr...

Verinder Syal

July 26, 2016