Archive - All Posts


Hedonic Adaptation, & Helping Ourselves

What the "How of Happiness" has to offer us.

Vicki Syal

February 26, 2021

The Truth About Trade-Offs

Key points about the practice of Essentialism, and why doing less can lead to greater success.

Vicki Syal

January 21, 2021

Abdication of Responsibility

Our 2nd Newsletter focuses on what Leaders don't do, why, and what they should be doing. Happy Ho...

Vicki Syal

December 23, 2020

Ethics & You

Ethics is more than a buzzword, or prerequisite for college majors. It is a standard of living an...

Verinder Syal

December 10, 2020

An Entrepreneurial Mindset

An international presentation concerning the universal Principles of Entrepreneurship.

Verinder Syal

December 08, 2020

To Simplify or NOT to Simplify

The return of our monthly newsletter! Focusing on Simplicity, and treating the customer right!

Vicki Syal

November 16, 2020

Less is More

The Pareto principle (also known as the 80-20 rule) states that, for many events, roughly 80% of ...

Verinder Syal

September 28, 2020

Relationships

I was rummaging through old articles I had written and came across John Maxwell's "Winning the Pe...

Verinder Syal

September 05, 2020

Give & Take

Giver. Taker. Matcher. I first came across these terms in Adam Grant's Give & Take several years ...

Verinder Syal

August 25, 2020

Leadership & Life

This article is adapted from a talk I give in our final Leadership class. I believe the ideas app...

Verinder Syal

August 11, 2020

A New Journey

A 17 year journey came to an end recently as I wrapped up my two final classes at Northwestern Un...

Verinder Syal

July 28, 2020

Art of Selling: Part II

An important recap about the difference between: Transactional Selling vs Relational Selling.

Verinder Syal

June 27, 2017

Art of Selling: Part I

Good marketing, it has been said, can make selling obsolete...

Verinder Syal

June 19, 2017

Promotional Plan

It's time to turn your attention to how you will communicate with your customers. Promotion embod...

Verinder Syal

June 19, 2017

Pricing

How should you price your product or service?

Verinder Syal

June 05, 2017

Brand

A product is generic - carrots, computers, phones. A brand gives the product an identity, a perso...

Verinder Syal

June 02, 2017

Positioning Statement

Developing a positioning statement for your product is as important (well..almost) as developing ...

Verinder Syal

March 23, 2017

Positioning Your Product/ Service

You have learned that industries can be segmented in many ways. The combination of these attribut...

Verinder Syal

March 23, 2017

Channels of Distrib. Cost of Complexity

The more hands required in the channel, the greater the costs of distribution become.

Verinder Syal

March 23, 2017

Channels of Distribution

When it is time to determine how you will get your product to your customer and what channels of ...

Verinder Syal

March 23, 2017

Beachhead Target

Too many companies try to appeal to a broad base of customers and try to meet a large set of requ...

Verinder Syal

March 23, 2017

Visualising The Customer

The two pillars of any business are its customers and its people. While having the right people i...

Verinder Syal

March 23, 2017

Marketing Utility: Disneyland, Nike +

Marketing Utility: (Functional vs Social vs Emotional) Let's talk Disneyland.

Verinder Syal

March 23, 2017

Ways to Segment Your Business

It is useful to think about several different ways to segment so as to discover new opportunities...

Verinder Syal

March 23, 2017

Understanding Competition: Research

Researching Key Elements (Industry Size & Growth, Market Segments, Key Competitors & Opportunitie...

Verinder Syal

March 23, 2017

Competition

To differentiate and position your business you must understand the competitive landscape...

Verinder Syal

December 27, 2016

Hiring the right product for the "job."

Discussing the concept of a "Product" having a "Job to Do" that provides the customer a service.

Verinder Syal

December 19, 2016

The Value Proposition

Understanding customers and connecting with them is the essence of marketing.

Vicki Syal

December 19, 2016

The 3Ps and 3Cs of Marketing

3Ps (Product, Pricing, Promotion) & the 3Cs( Competition, Consumer, Channel) Why you need to unde...

Verinder Syal

December 19, 2016

Introduction To Marketing

Marketing is both Strategy and Tactics...

Verinder Syal

November 17, 2016

Plan B- Need To Pivot

Harvard Professor, Amar Bhide, explains that 93% of successful companies had to pivot to alter th...

Verinder Syal

November 11, 2016

Operating Models

Different businesses adopt different business models in terms of strategies of pricing, volume an...

Verinder Syal

September 08, 2016

Understanding Costs

There are two broad categories of costs: Cost of Goods and Operating Expenses....

Verinder Syal

September 08, 2016

Generating Revenues

Revenue (or sales) is the money generated by selling a product or service. And there are many way...

Verinder Syal

July 26, 2016

What's a Business Model?

A business model answers the question: "How will the business make money?" It is also an idea, pr...

Verinder Syal

July 26, 2016

Getting Things Done is Hard

Dreaming is fun. Talking is easy. However, getting things done is really hard.

Verinder Syal

June 03, 2016

People Are More Important Than Ideas

I have been struck by how important it is to have the right people in the organization...

Verinder Syal

May 31, 2016

A TEAM CONTRACT

A few years ago, I used Professor Goodman's methodology and starting asking my students to develo...

Verinder Syal

May 12, 2016

A Circuit Breaker

Will your team break down at some point? You can bet on it. Some tools for those not so fun but c...

Verinder Syal

May 03, 2016

What Do Good Teams Look Like?

Developing Good Teams: It starts with listening...

Verinder Syal

May 01, 2016

Engendering Trust

What is required to build trust? Perhaps Emerson had the answer: "Trust men and they will be true...

Verinder Syal

April 19, 2016

Dysfunctional Teams Are The Norm

You need a team that can together put together all the pieces of the puzzle... But Dysfunction ru...

Verinder Syal

April 15, 2016

Team Experience

How many teams have you been a part of? Were the experiences positive or not? Examining our memor...

Verinder Syal

March 31, 2016

Assembling Skills

You know what you want to do, but you do not have all the required skills. Is that a problem?? Th...

Verinder Syal

March 23, 2016

Finding Meaning

"What should I do, how should I live, and whom should I become?" are questions that we all ask ou...

Verinder Syal

March 18, 2016

What are your Top Five Skills?

If I were to ask you what are your top skills, would you be able to tell me?

Verinder Syal

March 15, 2016

Skills Needed for Entrepreneurship

If I were to ask you, "What does it take to be a successful entrepreneur?" What would your answer...

Verinder Syal

March 10, 2016

The End Result: The Final Pitch

You may have your business plan crystal clear in your head. However, before you launch, you will ...

Verinder Syal

March 05, 2016

Filter Your Ideas

You're serious about starting your own business. You have a list of possible ideas, but don't kno...

Verinder Syal

March 01, 2016

Ideas Galore

On screening your best ideas...

Verinder Syal

February 27, 2016

Beyond Mentoring

"How did you decide to teach?" (They ask me.) Serendipity is the quick answer...

Verinder Syal

February 27, 2016

Jumpstart Your List

Do you want to become an entrepreneur? Then you need THE idea; for which you need a list of ideas...

Verinder Syal

February 16, 2016

The Search For Ideas- Part 2: Look at the Big Picture

Ideas are everywhere. Where do we start the search?

Verinder Syal

February 11, 2016

The Search For Ideas: Start With Yourself

So, you are eager to take the entrepreneurial plunge. But how and where do you begin? Start with ...

Verinder Syal

February 09, 2016

It All Starts With the Mindset!

Ideas are all around us. Often they are within us, but we do not see them. How then do we develop...

Verinder Syal

February 03, 2016

Entrepreneurship is Everywhere!

Entrepreneurship is everywhere. All we have to do is look around us.

Verinder Syal

January 27, 2016

What Stops Us?

Isn't it funny how we always find a reason to not do something? Why is that?

Verinder Syal

January 19, 2016

Fear and Paralysis

Let us discuss each fear we have in us, one by one...

Verinder Syal

January 14, 2016

Some Common Fears

What are you afraid of? Why?

Verinder Syal

November 02, 2015

Changing the World One Entrepreneur At A Time

Do you want MORE out of your Life?

Verinder Syal

October 21, 2015