Archive - All Posts
Hedonic Adaptation, & Helping Ourselves
What the "How of Happiness" has to offer us.
February 26, 2021
The Truth About Trade-Offs
Key points about the practice of Essentialism, and why doing less can lead to greater success.
January 21, 2021
Abdication of Responsibility
Our 2nd Newsletter focuses on what Leaders don't do, why, and what they should be doing. Happy Ho...
December 23, 2020
Ethics & You
Ethics is more than a buzzword, or prerequisite for college majors. It is a standard of living an...
December 10, 2020
An Entrepreneurial Mindset
An international presentation concerning the universal Principles of Entrepreneurship.
December 08, 2020
To Simplify or NOT to Simplify
The return of our monthly newsletter! Focusing on Simplicity, and treating the customer right!
November 16, 2020
Less is More
The Pareto principle (also known as the 80-20 rule) states that, for many events, roughly 80% of ...
September 28, 2020
Relationships
I was rummaging through old articles I had written and came across John Maxwell's "Winning the Pe...
September 05, 2020
Give & Take
Giver. Taker. Matcher. I first came across these terms in Adam Grant's Give & Take several years ...
August 25, 2020
Leadership & Life
This article is adapted from a talk I give in our final Leadership class. I believe the ideas app...
August 11, 2020
A New Journey
A 17 year journey came to an end recently as I wrapped up my two final classes at Northwestern Un...
July 28, 2020
Art of Selling: Part II
An important recap about the difference between: Transactional Selling vs Relational Selling.
June 27, 2017
Promotional Plan
It's time to turn your attention to how you will communicate with your customers. Promotion embod...
June 19, 2017
Brand
A product is generic - carrots, computers, phones. A brand gives the product an identity, a perso...
June 02, 2017
Positioning Statement
Developing a positioning statement for your product is as important (well..almost) as developing ...
March 23, 2017
Positioning Your Product/ Service
You have learned that industries can be segmented in many ways. The combination of these attribut...
March 23, 2017
Channels of Distrib. Cost of Complexity
The more hands required in the channel, the greater the costs of distribution become.
March 23, 2017
Channels of Distribution
When it is time to determine how you will get your product to your customer and what channels of ...
March 23, 2017
Beachhead Target
Too many companies try to appeal to a broad base of customers and try to meet a large set of requ...
March 23, 2017
Visualising The Customer
The two pillars of any business are its customers and its people. While having the right people i...
March 23, 2017
Marketing Utility: Disneyland, Nike +
Marketing Utility: (Functional vs Social vs Emotional) Let's talk Disneyland.
March 23, 2017
Ways to Segment Your Business
It is useful to think about several different ways to segment so as to discover new opportunities...
March 23, 2017
Understanding Competition: Research
Researching Key Elements (Industry Size & Growth, Market Segments, Key Competitors & Opportunitie...
March 23, 2017
Competition
To differentiate and position your business you must understand the competitive landscape...
December 27, 2016
Hiring the right product for the "job."
Discussing the concept of a "Product" having a "Job to Do" that provides the customer a service.
December 19, 2016
The Value Proposition
Understanding customers and connecting with them is the essence of marketing.
December 19, 2016
The 3Ps and 3Cs of Marketing
3Ps (Product, Pricing, Promotion) & the 3Cs( Competition, Consumer, Channel) Why you need to unde...
December 19, 2016
Plan B- Need To Pivot
Harvard Professor, Amar Bhide, explains that 93% of successful companies had to pivot to alter th...
November 11, 2016
Operating Models
Different businesses adopt different business models in terms of strategies of pricing, volume an...
September 08, 2016
Understanding Costs
There are two broad categories of costs: Cost of Goods and Operating Expenses....
September 08, 2016
Generating Revenues
Revenue (or sales) is the money generated by selling a product or service. And there are many way...
July 26, 2016
What's a Business Model?
A business model answers the question: "How will the business make money?" It is also an idea, pr...
July 26, 2016
Getting Things Done is Hard
Dreaming is fun. Talking is easy. However, getting things done is really hard.
June 03, 2016
People Are More Important Than Ideas
I have been struck by how important it is to have the right people in the organization...
May 31, 2016
A TEAM CONTRACT
A few years ago, I used Professor Goodman's methodology and starting asking my students to develo...
May 12, 2016
A Circuit Breaker
Will your team break down at some point? You can bet on it. Some tools for those not so fun but c...
May 03, 2016
Engendering Trust
What is required to build trust? Perhaps Emerson had the answer: "Trust men and they will be true...
April 19, 2016
Dysfunctional Teams Are The Norm
You need a team that can together put together all the pieces of the puzzle... But Dysfunction ru...
April 15, 2016
Team Experience
How many teams have you been a part of? Were the experiences positive or not? Examining our memor...
March 31, 2016
Assembling Skills
You know what you want to do, but you do not have all the required skills. Is that a problem?? Th...
March 23, 2016
Finding Meaning
"What should I do, how should I live, and whom should I become?" are questions that we all ask ou...
March 18, 2016
What are your Top Five Skills?
If I were to ask you what are your top skills, would you be able to tell me?
March 15, 2016
Skills Needed for Entrepreneurship
If I were to ask you, "What does it take to be a successful entrepreneur?" What would your answer...
March 10, 2016
The End Result: The Final Pitch
You may have your business plan crystal clear in your head. However, before you launch, you will ...
March 05, 2016
Filter Your Ideas
You're serious about starting your own business. You have a list of possible ideas, but don't kno...
March 01, 2016
Beyond Mentoring
"How did you decide to teach?" (They ask me.) Serendipity is the quick answer...
February 27, 2016
Jumpstart Your List
Do you want to become an entrepreneur? Then you need THE idea; for which you need a list of ideas...
February 16, 2016
The Search For Ideas- Part 2: Look at the Big Picture
Ideas are everywhere. Where do we start the search?
February 11, 2016
The Search For Ideas: Start With Yourself
So, you are eager to take the entrepreneurial plunge. But how and where do you begin? Start with ...
February 09, 2016
It All Starts With the Mindset!
Ideas are all around us. Often they are within us, but we do not see them. How then do we develop...
February 03, 2016
Entrepreneurship is Everywhere!
Entrepreneurship is everywhere. All we have to do is look around us.
January 27, 2016
What Stops Us?
Isn't it funny how we always find a reason to not do something? Why is that?
January 19, 2016
