Knowledge Center

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The lessons, downloads, and lectures on this page are available to all seeking a deeper understanding of our values and business strategies.

Hedonic Adaptation, & Helping Ourselves

What the "How of Happiness" has to offer us.

Vicki Syal

February 26, 2021

The Truth About Trade-Offs

Key points about the practice of Essentialism, and why doing less can lead to greater success.

Vicki Syal

January 21, 2021

Abdication of Responsibility

Our 2nd Newsletter focuses on what Leaders don't do, why, and what they should be doing. Happy Ho...

Vicki Syal

December 23, 2020

Leadership

Less is More

The Pareto principle (also known as the 80-20 rule) states that, for many events, roughly 80% of ...

Verinder Syal

September 28, 2020

Give & Take

Giver. Taker. Matcher. I first came across these terms in Adam Grant's Give & Take several years ...

Verinder Syal

August 25, 2020

Leadership & Life

This article is adapted from a talk I give in our final Leadership class. I believe the ideas app...

Verinder Syal

August 11, 2020

Entrepreneurship

Ethics & You

Ethics is more than a buzzword, or prerequisite for college majors. It is a standard of living an...

Verinder Syal

December 10, 2020

An Entrepreneurial Mindset

An international presentation concerning the universal Principles of Entrepreneurship.

Verinder Syal

December 08, 2020

What's a Business Model?

A business model answers the question: "How will the business make money?" It is also an idea, pr...

Verinder Syal

July 26, 2016

Business

Abdication of Responsibility

Our 2nd Newsletter focuses on what Leaders don't do, why, and what they should be doing. Happy Ho...

Vicki Syal

December 23, 2020

Art of Selling: Part II

An important recap about the difference between: Transactional Selling vs Relational Selling.

Verinder Syal

June 27, 2017

Art of Selling: Part I

Good marketing, it has been said, can make selling obsolete...

Verinder Syal

June 19, 2017

Life & Education

The Truth About Trade-Offs

Key points about the practice of Essentialism, and why doing less can lead to greater success.

Vicki Syal

January 21, 2021

Relationships

I was rummaging through old articles I had written and came across John Maxwell's "Winning the Pe...

Verinder Syal

September 05, 2020

A New Journey

A 17 year journey came to an end recently as I wrapped up my two final classes at Northwestern Un...

Verinder Syal

July 28, 2020